For the past year I’ve been infuriated by the marketing of e-cigarettes, especially Juuls to our kids.  For the life of me I can’t understand how, when this is a product containing nicotine, it can be advertised on the radio and blatantly promoted to kids.

The fact that the company states that is not their intention is completely bogus.  When you’re marketing flavors like mango and vanilla and is so inconspicuous that it can be done in the classroom don’t tell me you’re not promoting to kids.

Make no mistake, your ‘tween and teen might be telling you they don’t juul (yes it’s a verb) but the numbers don’t lie but your kids might certainly be.

E-cigarette use went up drastically in the last year. According to The 2018 Youth Tobacco Survey released by the CDC and the FDA reported that e-cigarette use among high schoolers by 78% and middle schoolers by 48%. Alex Azar, Secretary of Health and Human Services, said that “flavors are a major reason they use these products in the first place.”  Over 2 million middle school, high school and college students are Juuling or vaping.

In September the FDA gave Juul and four other companies 60 days to construct plans for curtailing the “epidemic” of youth use; failure to do so, the agency said, could result in some or all flavored products being pulled from store shelves. What’s more, in October, the FDA seized more than 1,000 documents from JUUL Labs’ headquarters pertaining, in part, to the company’s sales and marketing practices.

As a result Juul Labs will halt sales of its mango, fruit, creme and cucumber flavored pods at more than 90,000 retail stores, and require additional age verification measures for online sales of the flavors, the company said. The company said it will also delete its Facebook and Instagram accounts and halt promotional posts on Twitter.

Under Juul’s plan, the sale of tobacco, mint and menthol flavored products would continue in retail stores. Juul said those products “mirror what is currently available for combustible cigarettes,” and it plans to increase a “secret shopper program” to ensure compliance with those retailers.

This plan from Juul is all “smoke and mirrors” (pun intended) as the company has also said that they would bring back the other flavors if retailers increase age-verification practices and limit product sales to prevent bulk purchases.

Seriously?! What teen-aged gas station attendant is really going to carefully verify another teens ID and turn him away?!

Teens are not recognizing the serious health dangers with Juuling because it’s so new.  The same kids who wouldn’t consider smoking a cigarette are Juuling.  There are no horrifying pictures yet of people with throat, lung and other cancers caused by Juuling.  And because it’s fruit flavored it seems to be benign.

Parents, here’s what you need to know about JUULs as per the American Academy of Pediatrics:

JUUL is highly addictive. The concentration of nicotine in JUUL is more than twice the amount found in other e-cigarettes. Nicotine is the chemical that causes addiction. These high amounts are a serious concern for youth, who are already more likely than adults to become addicted to nicotine. The chance of addiction is so high that the U.S. Surgeon General has warned that the use of nicotine by youth in any form is unsafe.

JUULing raises the risk of becoming a regular cigarette smoker. Research shows that young people who use e-cigarettes are more likely to begin using traditional tobacco cigarettes.

JUUL use is common in schools and college campuses. Teachers report that students are using JUULs in classrooms, hallways, and school restrooms. They also share the devices with friends. This kind of social use encourages kids who don’t smoke to try JUULing. It also lets students who are too young to buy JUUL legally, or who could not otherwise afford them, use them through classmates.


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